BEST : English for Advertising
Business English Special Topics : English for Marketing and Advertising
One of 31 courses in our BEST Series, "Best : English for Marketing & Advertising" is ideal for those already employed in the marketing / advertising field who want to communicate better in English, and for those preparing for or seeking employment in the field.
An intense 25-30 hour short-course in which participants make progress very quickly, it can be taught as:
The course book includes :
The course includes grammar and phrases for accounting and covers the following topics
You can use the information request form below to receive more details and pricing information.
One of 31 courses in our BEST Series, "Best : English for Marketing & Advertising" is ideal for those already employed in the marketing / advertising field who want to communicate better in English, and for those preparing for or seeking employment in the field.
An intense 25-30 hour short-course in which participants make progress very quickly, it can be taught as:
- an in-company course over several weeks;
- part of a longer block of classes built around a course book such as Oxford University Press' International Express; or
- a three day, intensive in-company seminar.
The course book includes :
- Engaging topics, motivating role-plays, and a variety of exercises to provide a framework for studying the marketing and advertising fields;
- Tip boxes in each unit of the course book include key language points, useful phrases, and strategies;
- STARTER section at the beginning of each unit with warm-up and awareness-raising activities that make preparing to engage the material easier;
- OUTPUT sections at the end of each unit encourage discussion and reflection;
- Answers, transcripts, and a glossary of useful phrases at the back of the course book help participants learn and review more effectively;
- Self-study material on the interactive MultiROM includes realistic listening extracts and interactive exercises for extra practice.
The course includes grammar and phrases for accounting and covers the following topics
- Jobs and responsibilities,
- corporate identity,
- branding,
- market research,
- customer profiles,
- data collection,
- a telephone survey,
- marketing plan,
- the 5 P's,
- strategies,
- AIDA model for advertising,
- working with an ad agency,
- advertising channels,
- rate sheets,
- distribution channels,
- types of discounts,
- types of retailers,
- telemarketing,
- direct marketing,
- public relations,
- websites as a marketing tool,
- sponsoring,
- press releases,
- giveaways,
- organizing events,
- trade fairs.
You can use the information request form below to receive more details and pricing information.