fluency's BEST (Business English special Topics) courses
Fluency's Business English for Special Topics (BEST) courses are designed for busy professionals who need help with a specific area of business English to enhance their job performance. The courses last between 25 - 30 hours, so progress is fast. Each course focuses on the grammar, vocabulary, and special phrases required for that particular topic.
Topics include:
Accounting / Advertising / Automobile Industry / Customer Care / E-mails / Energy Industry / Human Resources / Legal Professionals / Marketing & Advertising / Negotiation / Presentations / Real Estate / Sales & Purchasing / Socializing & Small Talk / Telephoning
Each of these courses can also be taught as a 3 day seminar.
BEST Course : English for Accounting
Includes grammar and phrases for accounting and the following topics:
BEST Course : English for the Automobile Industry
Includes grammar and phrases used in the automobile industry and the following topics:
BEST Course : English for Customer Care
Includes grammar and phrases for customer care and the following topics:
CC business and jobs,
BEST Course : English for E-mails
Includes grammar and phrases involved in e-mailing and the following topics:
BEST Course : English for the Energy Industry
Includes grammar and phrases for the Energy industry and the following topics:
BEST Course : English for Human Resources
Includes grammar and phrases for HR and the following topics:
BEST Course : English for Legal Professionals
Includes grammar and vocabulary for the legal profession and the following topics:
BEST Course : English for Marketing and Advertising
Includes grammar and phrases for marketing and advertising and the following topics:
BEST Course : English for Meetings
Includes grammar and phrases for
BEST Course : English for Negotiating
Includes grammar and phrases used in negotiating and the following topics:
BEST Course : English for Presentations
Includes grammar and phrases involved in Presentations and the following topics:
BEST Course : English for Real Estate
Includes grammar and vocabulary used in the real estate field and the following topics:
BEST Course : English for Sales and Purchasing
Includes grammar and phrases for sales and purchasing and the following topics:
BEST Course : English for Socializing and Small Talk
Includes grammar and phrases involved in socializing, and the following topics:
BEST Course : English for Telephoning
Includes grammar and phrases involved in telephoning and the following topics:
Topics include:
Accounting / Advertising / Automobile Industry / Customer Care / E-mails / Energy Industry / Human Resources / Legal Professionals / Marketing & Advertising / Negotiation / Presentations / Real Estate / Sales & Purchasing / Socializing & Small Talk / Telephoning
Each of these courses can also be taught as a 3 day seminar.
BEST Course : English for Accounting
Includes grammar and phrases for accounting and the following topics:
- accounting principles,
- creative accounting,
- CPA & chartered accountant,
- profit and loss statement,
- balance sheet,
- explaining accounts,
- ratio analysis,
- tax systems,
- methods of depreciation,
- calculating tax expense,
- taxation planning,
- role of auditors,
- types of auditors,
- types of audits,
- auditor-client relationship,
- describing graphs,
- management accounting,
- statement of cash flows,
- budgets,
- cross-border investments,
- globalization.
BEST Course : English for the Automobile Industry
Includes grammar and phrases used in the automobile industry and the following topics:
- factors involved in buying a car,
- types of cars,
- car sales,
- exterior car parts,
- car production,
- 8D report,
- interior car parts,
- the instrument panel,
- a delivery problem,
- car configurator,
- the engine,
- technical support hotline,
- international car shows,
- launching a new model,
- a road test,
- materials,
- safety features,
- car recalls,
- car design,
- design process,
- constraints,
- expanding the product range,
- the car of the future,
- environmental awareness,
- fuel cells.
BEST Course : English for Customer Care
Includes grammar and phrases for customer care and the following topics:
CC business and jobs,
- skills and qualities for good customer care,
- body language,
- a company visit,
- meeting do's and dont's,
- at a trade fair,
- the invisible customer,
- general telephoning,
- being courteous,
- making arrangements,
- taking an order,
- hotline,
- first impressions,
- clarifying and checking,
- effective letters and e-mails,
- the 5 c's of customer care writing,
- complaint strategies and policies,
- letter of apology,
- problem solving,
- softening bad news and apologizing.
BEST Course : English for E-mails
Includes grammar and phrases involved in e-mailing and the following topics:
- E-mail structure,
- subject lines,
- formal/informal phrases,
- abbreviations,
- correct spelling,
- inquiries,
- polite language,
- informing and replying,
- quoting previous e-mails,
- being diplomatic,
- making arrangements,
- apologizing,
- writing to colleagues,
- talking about deadlines.
BEST Course : English for the Energy Industry
Includes grammar and phrases for the Energy industry and the following topics:
- Fuels and energy sources,
- types of power plant,
- supplying the customer,
- regulation of the energy market,
- the future of the gas market,
- industrial customers,
- breakdown in supply,
- customer choice,
- consumer watchdogs,
- energy saving,
- image of the energy industry,
- pollution reduction,
- protecting the environment,
- emissions rating,
- The Kyoto Protocol,
- Nuclear power,
- safety and security issues,
- reprocessing and waste disposal,
- arguments for and against nuclear power,
- nuclear fusion,
- mergers and takeovers,
- SWOT analysis,
- financial documents,
- assets,
- equity and liabilities,
- coal power plants,
- disinvestment,
- future production,
- the fuel cell,
- the hydrogen economy.
BEST Course : English for Human Resources
Includes grammar and phrases for HR and the following topics:
- Recruitment,
- job descriptions,
- person specifications,
- exchanging information,
- job advertisements,
- CV,
- job interview,
- ageism,
- employment contracts,
- disciplinary and grievance procedures,
- health and safety at work,
- HR development practices,
- dealing with staff problems,
- appraisal interviews and reports,
- training courses,
- equal opportunities and diversity,
- salaries and fringe benefits,
- salary reviews,
- the role of trade unions,
- labor relations,
- wage negotiations.
BEST Course : English for Legal Professionals
Includes grammar and vocabulary for the legal profession and the following topics:
- company liability,
- employment contracts,
- contract amendments,
- letters of resignation,
- preambles,
- agreements and contracts of sales,
- contractual disputes,
- common legal terms and conditions,
- copyright, patent, and trademark,
- landmark IP cases,
- rights agreement,
- IP rights on the internet,
- planning and acquisition,
- M&A procedure,
- articles of association,
- financing a takeover,
- letters of intent,
- assessing legal risk,
- insolvency,
- creditors' rights,
- personal insolvency.
BEST Course : English for Marketing and Advertising
Includes grammar and phrases for marketing and advertising and the following topics:
- Jobs and responsibilities,
- corporate identity,
- branding,
- market research,
- customer profiles,
- data collection,
- a telephone survey,
- marketing plan,
- the 5 P's,
- strategies,
- AIDA model for advertising,
- working with an ad agency,
- advertising channels,
- rate sheets,
- distribution channels,
- types of discounts,
- types of retailers,
- telemarketing,
- direct marketing,
- public relations,
- websites as a marketing tool,
- sponsoring,
- press releases,
- giveaways,
- organizing events,
- trade fairs.
BEST Course : English for Meetings
Includes grammar and phrases for
- arranging, confirming, and rescheduling a meeting,
- making introductions,
- starting a meeting,
- stating the objectives,
- reporting progress,
- explaining cause and effect,
- interrupting and dealing with interruptions,
- asking for comments and contributions,
- expressing strong and tentative opinions,
- agreeing and disagreeing,
- responding to offers,
- buying time,
- taking a vote,
- summarizing,
- ending and thanking participants,
- confirming decisions and action points,
- follow- up e-mails.
BEST Course : English for Negotiating
Includes grammar and phrases used in negotiating and the following topics:
- setting objectives,
- the HIT table,
- prioritizing objectives,
- agenda,
- getting to know the other side,
- invitation to a meeting,
- meeting and greeting,
- making a proposal,
- responding to a proposal,
- making a counter proposal,
- suggesting a solution,
- handling conflict,
- expressing opinions,
- introducing new ideas,
- agreement and disagreement,
- making and obtaining concessions,
- settling matters,
- finalizing the agreement,
- action plan,
- deadlines,
- closing.
BEST Course : English for Presentations
Includes grammar and phrases involved in Presentations and the following topics:
- Welcoming the audience,
- structuring a presentation,
- dealing with nervousness,
- body language,
- talking about difficult issues,
- introducing visuals,
- presenting effectively,
- emphasizing important points,
- describing trends,
- concluding a presentation,
- summarizing main points,
- making recommendations,
- handling questions,
- dealing with interruption.
BEST Course : English for Real Estate
Includes grammar and vocabulary used in the real estate field and the following topics:
- Real Estate agents,
- renting property,
- buying and selling real estate,
- presenting real estate, l
- easing,
- types of real estate,
- amenities,
- commercial property,
- property advertising,
- property sales,
- working with the customer,
- real estate contracts,
- describing property,
- types of property,
- the customer,
- responding to inquiries.
BEST Course : English for Sales and Purchasing
Includes grammar and phrases for sales and purchasing and the following topics:
- Job titles and tasks,
- sales meetings,
- a requisition,
- at a trade fair,
- relationship building,
- follow-up e-mails,
- a sales pitch,
- the AIDA approach to sales,
- a request for proposal,
- an offer letter,
- successful negotiations,
- a company visit,
- negotiating styles,
- win-win negotiations,
- telephone orders,
- online orders,
- changes to an order,
- numbers and figures,
- contract terms and phrases,
- dealing with problems,
- complaint forms.
BEST Course : English for Socializing and Small Talk
Includes grammar and phrases involved in socializing, and the following topics:
- Meeting and welcoming visitors,
- Talking about the offices and the company,
- talking about the weather,
- talking about plans,
- offering a visitor refreshments,
- giving directions in a building,
- introducing a visitor,
- making small talk before a meeting,
- talking about free-time activities,
- talking about travel,
- following up on a visit,
- showing a visitor around your town,
- talking about the place where you live,
- recommending things to do and places to see,
- restaurants,
- talking about family and relationships,
- talking about education,
- thanking someone for a meal,
- starting a conversation with a stranger.
BEST Course : English for Telephoning
Includes grammar and phrases involved in telephoning and the following topics:
- telephoning basics,
- dealing with communication problems,
- Exchanging and checking information,
- phone spelling,
- Answering machine greetings and messages,
- Making and confirming arrangements,
- Making propositions,
- Leaving and taking messages,
- Making and dealing with complaints,
- technical support,
- customer care,
- making and reacting to proposals,
- reaching agreements.